Editorial
Services

1 

PR Content Accuracy

For all press releases referencing to criminal matters or legal actions, W4IOT will need complaint number, the court of record and case number.

2

Tone

Always write in the third person – don’t put “WE” or “I” unless you are using a direct quote. Consider the perspective of the reader and write to the point while being engaging. Avoid adjectives and sales-pitch language. Don’t put your own opinions while writing. Try to avoid jargon as not many understand it. Last but not the least, always proofread to avoid expensive errors.

3

Information

Press Releases submitted to W4IOT  should  contain a valid email address and phone number in the contact information

4

Quality Content

All press releases submitted to W4IOT  must:

• Be written in an acceptable press release format.

• Not make attempts to incite fear or panic, including but not limited to releases predicting the end of the world or terrorist attacks.

• Avoid inflammatory language, hyperbole, and unattributed opinion, or invasion of someone’s privacy.

• Be accurate and free of potentially libelous material.

• Clearly identify opinions in quotes or attribute these statements as opinions belonging to the organization, and not state as fact.

• Cite from a fact-checked news source.

• .

• Be free of content intended to harm or exact revenge upon an individual or group.

• Not be threatening, abusive, menacing, offensive, violent, intimidating or otherwise objectionable.